📖 The Long Tail by Chris Anderson
Introduction: From Hits to Niches Chris Anderson opens by questioning the dominance of the “hit economy.” For decades, industries like music, film, and publishing revolved around blockbusters because physical distribution limited variety. Stores stocked only what sold fastest. But the internet changed everything. Suddenly, niche products-those obscure books, indie songs, or documentaries-collectively rivaled hits in importance . Anderson calls this phenomenon The Long Tail , a metaphor for the extended curve of demand beyond the mainstream. Chapter 1: The Long Tail – Millions of Niches Anderson illustrates how technology transforms mass markets into countless niches. Platforms like Amazon, Netflix, and iTunes thrive not only on bestsellers but on obscure titles. A famous example is Joe Simpson’s Touching the Void , which gained new life when recommendation algorithms linked it to Jon Krakauer’s Into Thin Air . This shows how digital distribution removes scarcity and allows hidden d...